Last week, I posted about Google Buzz and how it integrates with your Gmail account, but I didn’t really get into what it means for your new or refurbished cell phone. As opposed to Google Buzz on your PC or Mac, you don’t need to have a Gmail account to use Buzz on your mobile. If you have a smart phone running Android or an iPhone, you should be pretty excited about what Buzz will bring to your world.

What I find coolest about Buzz for your mobile is that when you press the “Nearby” button, your are shown all the recent Buzz posts, from everyone – not just people you know, in your vicinity, listed in order of proximity. Okay, so it’s Friday night, you live in the city, and you’re bored. You hit the “Nearby” button, and you see posts pop up all around you like, “Drink Up Buttercup goes on in 15 minutes,” and, “The new Frida Kahlo exhibit is beauuutiful,” and, “Open Bar at Las Vegas Lounge till midnight,” etc, etc.  Because the Buzzes are tagged with GPS, you see from exactly where the person posted the Buzz. You now have a list of things to do of which you were previously unaware.

Think of what that means if you’re a business owner. Because you don’t have to be “following” people to see their Buzzes when you’re using the Nearby feature, you could Buzz your nightly promotions, and they’ll pop up on mobiles all around your vicinity.

The possibilities are really endless. Say your power goes out – post a Buzz like, “Anyone else’s power out?” and your neighbors may immediately respond, “Not on our side of the street.” How about, “HELP! Our dog Boomer ran away!” Someone down the street might reply saying they found him. What if you’re new to a city and you’d like an insider’s perspective? It’s as simple as Buzzing: “Where can I get the best cheesesteak around here?” “Tony Jr’s on 8^th, duh.” Done deal.

To get Google Buzz for your phone, visit http://www.google.com/buzz and click on the button at the bottom right that says: “Get Buzz for your Phone.”

Again, happy Buzzing.