The average time someone has their cell phone, be it a smart phone or feature phone, is about 18 months. Which is surprising as most cell phone plans end at 24 months, giving you the usual discounts that come with renewing your plans. More and more people are buying used and refurbished phones that others trade in to receive cutting edge smart phones as soon as they are released. For example, we saw a big increase of Droid Razr cell phones for trade in’s. And when I say “increase”, I mean from zero trade in’s to actually getting that phone in trade in’s. I mention that because that phone was only two months old when we started getting trade in requests, which is typically unheard of for any cell phone so early in it’s life. This was mostly blamed on the recent release of the Droid Razr MAXX which made many folks immediately trade in their two month old smart phone.
Mar 12
