NPD just did a market study that has a few shocks here and there, but it was mostly expected as Android pulls ahead of all competition. Google’s ability to offer their OS across various price points gives them the advantage as Apple pulls in a strong second with their more limited choices. But what about the other smart phone OS’s? Does this spell doom and gloom for some?
For RIM, it doesn’t look good. Back in 2009 they owned a strong 44% in the market share of smart phone OS’s, pretty impressive since no other OS owned such a large chunk before then. But then Android and iOS began gaining steam and everything fell apart. This year RIM is down to 10% of the market share, down from 21% of last year! They lost more than 50% of their share in a single year! Although their release of their BB7 phones were impressive, it wasn’t enough to spur interest in the buyers market.
“Few companies have felt the impact of the shift to touch user interfaces and larger screen sizes as negatively as RIM, but the company is beginning anew with a strong technical foundation and many paths to the platform,” said Rubin
I’m secretly rooting for Windows 7 Phones as they just started their run last year. This year they own 2%, but with the release of the new Nokia phones I have a feeling those numbers will change drastically. I don’t think they will ever lead the pack like Apple or Google, but they certainly will add to the mix nicely.
“Nokia and Microsoft must build from almost nothing to carve out success between the consistency of the iPhone and the flexibility of Android,” according to Rubin.
The other shocking thing was the iPhones growth this year. This summer their market share was measured at 29%. As of this study it is still at 29%. Although to some that may seem good, but to a business that reads stagnation, and the last company to sit stagnating was RIM, which aren’t looking so good anymore. Google’s Android had a 1% jump since the summer, but with the new releases of several Android phones and tablets, not to mention some hot sales on both this past black Friday, it was expected. No company has seen a bigger jump in sales more than Samsung and Motorola.
“Android has helped Motorola climb back into the smartphone market; now, though, Google will seek to use Motorola’s patent pool to help protect other Android licensees,” according to Rubin.
the biggest losers this year are Symbian and WebOS, which just barely cling to life at 1% each. Although WebOS is the only one to pull their percentage into the double digits… ever.
The market is changing, who can keep up and who will be left in the dust? Only you, the customers, can decide that. Read more about it, as well as the press release, over at Engadget.